Online Reputation Management
Reputation management is the practice of shaping your business' public opinion by influencing information about you online.
What is Reputation Management?
What if we said you could actually help your rivals with the money you spend on marketing and SEO?
In the world, there are not many undisputed truths. But one of these is that we all want to grow our business. There’s also a dark side. Growing faster than your competition, your business is attracting all the wrong attention.
Customers always see negative reviews as an indication that they are likely to move on to the next company that offers similar products and services and that they feel more confident simply because they have a better reputation.
This feeling is so intense that if the supplier provides stronger feedback from their consumers, customers will pay even 30% more for a product or service. This means it’s not the silver bullet we all thought it was to offer better quality.
Why ORM Is Important?
Next, remember that Google’s search results are not chronologically pop-up. An old lawsuit, arrest record, or derogatory 10-year-old statement can continue to haunt you … if search engines still think those pages are important.
And that doesn’t count negative stories on sites such as Rip-off, Report.com or Complaint.com. If that happens, there’s a big problem for you. Because these sites have thousands of web pages and can rank very high in Google. Which means you are facing an uphill battle to fight the weight of this negative advertising.
So, you tell us. Does your business really need an app?
Do I need Reputation Management?
You do if there is any kind of Internet presence in your company. And today, that’s everyone.
62% of consumers in a survey said that after reading 1-3 bad reviews of a company’s product or service, they would change their minds
66% of people believe that the Internet is the most reliable source of business or person information
81% of customers and corporate managers agree that search results have a major impact on their perception of a product and its quality
97% While looking for a local business, people read online reviews