Cannabis SEO Services
Google's top-ranking is a must for any business, but it's extremely important for the cannabis industry.
How To Market Cannabis?
Cannabis marketing needs an expert team that recognizes the challenges and opportunities that this industry faces today. For decades, Eminent SEO has been providing digital marketing strategies for health and wellness brands. When the laws concerning medical marijuana and hemp began to change, local businesses began to ask us for help. We started to educate ourselves immediately on hemp, CBD and cannabis. We found a tremendous amount of uses and potential health benefits. We also know how change can be made in working within a political landscape.
SEO & Marketing Services for Cannabis
We knew we would rely mainly on organic marketing if we started working with our first cannabis customer. As with all new customers, we conducted research and analysis before developing a strong marketing strategy, including regulatory and legal criteria.
Our Marketing Strategy Included:
Branding and a Quality Website:
We have helped them create a stunning, high-quality website and other branded digital assets to help drive conversions.
Optimization and advertising of social media channels:
We set up their video and social media platforms added branded designs and optimized them for on-going organic social media marketing.
Local Setup and Website Integration:
Google My Business and other local listings have been created and local quotes have been incorporated into the website for fast, geo-targeted rankings with Google.
Link Building and Organic Outreach:
We used our organic outreach and link building techniques to bring the website to higher organic ranks with Google.
Photography and Video:
We took HD photos and videos of their store and goods for use on the website, their Leafly page, and social media posts.
Professional and Educational Content and SEO:
We have created well researched, professional content posts, implemented on-page SEO and added optimization of user experience to website.
Email Marketing:
We have added a website newsletter to enable users to subscribe to events, news, and specials. Email campaigns enable us to deliver messages to our audience.
Digital marketing for hemp and cannabis businesses
Through our organic efforts, we saw a huge increase in organic traffic rankings on their website in just four months. It shows us that despite the challenges and disadvantages of not being able to use paid ads, there is still plenty of potential with organic SEO. Because hemp and medical cannabis goods are still fresh online, it's time to jump to digital marketing.
A lot of hemp, CBD and cannabis businesses are not internet yet, or merely do basic online marketing and do not invest in their sites and branded asset creation (videos, blog posts, news, infographics, thoroughly researched documents, etc.). It leaves a lot of potential for anyone willing to invest in SEO in their hemp or weed business.